Meet the Forma Dhurrie, a bold foundation for spaces that know how to host.
Defined by its graphic, oversized check and contrasting palette, Forma brings structure, rhythm and personality to any room. The interplay of soft neutrals, burnt reds and powdery blues nods to vintage alpine textiles, reimagined with a modern, playful edge.
Flat-woven and versatile, it grounds living spaces, anchors dining settings and layers effortlessly beneath statement furniture. Durable yet soft underfoot, it’s designed for rooms that are lived in, from slow mornings to late nights that linger.
Graphic. Warm. Made to gather.
Part of the Après Club collection, where chalet chic meets martini hour.
We recommend using an underlay for your new rug, please get in touch with our Customer Care team to enquire.
Regular Cleaning: Vacuum both sides weekly using a brushless suction attachment to prevent dirt buildup and protect the weave. Take the dhurrie outdoors and shake it to remove loose dust and debris.
Rotate Frequently: Rotate the dhurrie every few months to ensure even wear - especially important in sunny or high-traffic areas.
Spot Cleaning: Blot spills immediately with a clean, absorbent cloth and some wool wash - never rub, as this can spread the stain. For mild stains, dab gently with a mixture of cold water and gentle soap.
Avoid soaking the rug.
Do not use harsh cleaners or bleach, which can strip the dhurrie’s colour.
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